The CMA CGM Group has launched SERENITY, its new complementary set of products designed to deal with unforeseen events during the transportation process.
According to CMA CGM, the new offering revolves around the concept of compensating for any unforeseen event. It allows customers shipping goods with CMA CGM to be more efficiently protected through a range of value-added products.
“By launching SERENITY by CMA CGM, a unique set of products in the maritime transport market, CMA CGM completes its offering to customers for a more effective transport that meets their needs and expectations,” said Elie Zeenny, vice president in charge of development projects at CMA CGM. “SERENITY is also in line with our ‘Customer Centricity’ strategy, one of the group’s priorities. SERENITY embodies the commitment of the CMA CGM Group to always innovate for its clients.”
The first product in the portfolio is Cargo Value SERENITY, which provides for a refund in less than 30 days of up to 100% of the value of goods that have been damaged or lost during transport for any reason, including natural disasters.
The SERENITY portfolio will continue to be enhanced in the coming weeks with a product to cover costs in the event of damage to a container during handling as well as another to compensate shippers in cases of payment default by their own customers, according to CMA CGM.