Hellmann Worldwide Logistics is advancing innovation with the successful implementation of Geekplus robotics for automated storage solutions at its eCommerce Center in Dubai CommerCity, carried out by AI-RobotX MEA.

In 2023, Hellmann established a dedicated Innovation Hub, reinforcing its commitment to integrating advanced technologies into global operations.

The company's recent implementation of robotics in Dubai is seen to increase storage capacity, improve operational efficiency, and reduce delivery times for businesses in the region.

"By leveraging smart technologies, including blockchain-based management systems, Hellmann is enabling businesses across industries to automate and scale their logistics services, supporting growth and driving operational excellence," the transport and logistics company said.

Building on the success of this initial rollout in Dubai, Hellmann noted that it plans to deploy additional robotics solutions to further increase efficiency and scalability in its fulfilment operations worldwide.

"The project underscores our ongoing commitment to driving innovation and leveraging smart technologies to enhance business performance," said Patrick Grzywa, regional COO of Contract Logistics IMEA.

"It reflects how we continuously adapt to meet emerging customer needs while improving operational efficiency."

Brian Lee, president of EMEA Region Geekplus, said the collaboration is proof of the company's shared vision of transforming warehouse management through cutting-edge automation, enhancing both efficiency and flexibility.

"By implementing Geekplus technology, Hellmann is positioning itself at the forefront of innovation in order fulfilment solutions, and we’re excited to support them every step of the way," Lee added.