Challenge Group has announced the launch of its inaugural flights to Nairobi (NBO), marking the company's first destination in Africa.

The new service, which started on December 2, will operate flights twice weekly on Mondays and Thursdays, using a freighter aircraft with a capacity of 52 tons and a volume of 400 cubic meters.

Challenge Group noted that this service launch reflects its commitment to fleet growth and expanding into new markets.

Increased Africa demand

[Source: Challenge Group]

"Our decision to launch flights to Nairobi is driven by our customer-centric approach," said Or Zak, chief commercial officer at Challenge Group.

"With the increasing demand for airfreight solutions out of Africa, we are delighted to offer our clients dependable access to this emerging market. Additionally, by linking Nairobi to our hub in Liege, we are strengthening Liege's role as a competitive and well-equipped hub for handling and distributing perishable cargo."

The new service aims to facilitate global trade by linking Nairobi, a key market for perishable goods, with Challenge Group’s operational expertise at Liege Airport.

Challenge Group said this alignment with the airport's overall strategy to enhance its capabilities for perishable cargo solidifies the company's position as a key enabler of global trade.