Lufthansa Cargo has launched a new online booking portal which is intended to streamline and speed up the process for its customers.

The German carrier said the new portal, eBooking, went live on November 10 — offering its customers a simplified booking process only requiring three steps: defining the shipment, choosing the product and confirming the route.

"The system guides customers through the booking process with automatic suggestions and suitable options. The booking system then calculates a price that can be booked directly. Changes can also be made afterwards with just a few clicks. This makes the booking even faster and easier for all customers and also allows them to confirm the booking immediately," Lufthansa Cargo said in a statement, noting how the cargo carrier is thus once again driving the digital transformation in the air cargo industry. 

The booking portal also includes an integrated carbon calculator, providing users with CO2 emissions caused by their transportation and having them offset in the future.

This will allow all customers to check the CO2 emissions caused by their transportation and having them offset in the future.

"Most of our customers already book online. With the new eBooking, we are improving the usability for our customers. Access to our capacity with bookable prices is now even easier for our customers 24/7. Our sales department will continue to focus on the individual needs of our customers," said Dorothea von Boxberg, Lufthansa Cargo chief commercial officer.

Lufthansa Cargo said the portal follows the introduction of the dynamic pricing “RapidRateResponse” and digital PreCheck of shipments.

It added that the cargo airline is also digitally mapping the entire supply chain and separating the data flow from physical freight traffic.