American Airlines Cargo reported that demand for flowers during the Valentines season picked up this year, surpassing the volume that it moved last year.

In a statement it said traditionally January 29 through February 13, marks one of the busiest seasons for American Airlines Cargo, and this year, American moved 417 tons of cut flowers from the Dutch capital, or 920,000 lbs. – a 15% increase over the 358 tons (790,000 lbs.) of flowers moved in 2019.

"On average, the airline ships more than 1 million lbs. of flowers during this time each year. And the floral love keeps on growing, especially in Amsterdam," AA Cargo said.

It noted that from Amsterdam's farm to the famous Aalsmeer flower auction, exporters buy the blooms to send off around the world. From there, American either flies them directly to Philadelphia International Airport or trucks them to London Heathrow Airport to be flown to destinations such as New York, Chicago, Philadelphia, Dallas/Fort Worth, New York, Los Angeles, and Miami.   

London, Amsterdam top exporters

AA Cargo said while Amsterdam and London are both top exporters for the Valentine’s rush, Miami also plays a large role in flower traffic during this time of year.

In 2019, American shipped 235,000 lbs. pounds of flowers – notably roses and gypsophilia (baby's breath) from its Miami hub during the two weeks leading up to Valentine’s Day.

Many of these shipments originated in South America – primarily Quito, Ecuador, and Bogota, Colombia – destined for the US and other international locations.