Cathay Pacific Cargo announced that it is launching new priority service tiers where its customers can pay to ensure that their freight is given priority by the airline in its transport.
Cathay said the new offering provides "greater choice and better-defined service options" to its customers in terms of speed, capacity, and assurance for every shipment.
The priority solution offers three service tiers: First (PR1), Essential Plus (PR2), and Essential (PR3).
PR1 is the premium tier that offers the highest commitment to priority for customers' time-critical shipments. According to Cathay Cargo, this includes access to capacity even on very high-demand flights, with guaranteed uplift once the booking is confirmed.
And in the event of an unforeseen disruption, such as bad weather, the shipment will be protected to the next flight and late shipment acceptance and early shipment retrieval are available when applicable.
PR1 also offers access to the carrier’s 24/7 operations control centre for enquiries and support through a live chat function.
PR2 is an upgraded service, providing more access to capacity on popular flights and with a higher handling priority than PR3 which was described as the "standard service."
Cathay Cargo said all three services are available for general cargo, but PR1 and PR2 are also applicable to shipments requiring special handling, including pharma, fresh and dangerous goods.
"Our Priority tiers are reflected directly in our new Click & Ship booking platform, Cathay Pacific Cargo or EzyCargo websites, in order to put speed and access to capacity at our customers' fingertips," said Cathay Pacific general manager cargo commercial George Edmunds.
"We want to make the value proposition of Priority more distinctive to our customers and we are using KPIs to ensure that we are transparent and deliver to their expectations. As part of our commitment to adopting new technology to deliver better service to our customers, we are pleased to add Live Chat as a new component to [PR1]," Edmunds added.
