Cathay Cargo has undertaken a large-scale initiative to modernise its digital capabilities, with the aim of better serving freight forwarders and end-consumers in response to a surge in business during the COVID-19 pandemic.

As the first step, the airline revamped its website to support the launch of the Cathay Group's rebranded cargo division in March 2023.

 [Source: Cathay Cargo]

In the announcement, Cathay said it went through with the revamp process not just to incorporate the division into the master brand Cathay but also to offer key stakeholders an enhanced user experience.

"The newly designed website aims to serve as a comprehensive digital gateway, providing easy access to the airline’s range of services and solutions. Its user-friendly interface provides a seamless and hassle-free experience for customers through clearer navigation, rearranged website hierarchy, and intuitive features," the announcement said.

It also adopted a contemporary design with appealing visuals; the look and feel reflect the master brand website across the homepage and the content pages, including all the special shipment solution pages, while creating a professional and engaging online presence — which echoes the airline's 'We Know How' campaign.

New features and tools were also implemented to simplify processes and streamline interactions, such as carbon emissions offset and station capabilities, providing customers easy access to sustainability contributions as well as ensuring a smoother user journey.

"As we continue to evolve, we envision our website becoming a one-stop shop that allows customers to easily book, track, and manage their shipments, offering a seamless and intuitive user experience," the company said.

"Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world's greatest service brands, and our vision to become the world's most customer-centric air cargo service brand," the announcement added.

Cathay Cargo noted that rebranding and website revamp demonstrate the airline's ongoing commitment to stay ahead of the curve and adapt to customers’ changing needs.

By investing in new technologies and implementing innovative solutions, the airline has been able to enhance its digital capabilities and offer a more streamlined and efficient customer experience.