Ochama, JD.com, Inc.'s European omnichannel retail brand, recently announced an expansion of its pickup point network in the Paris region to enhance fulfilment efficiency across France.

Starting September 2, this expansion utilizes JD Logistics' local warehouse in Paris, allowing customers to pick up their orders as soon as the day after placing them.

Additionally, Ochama now offers next-day home delivery for over 1,000 selected items, including food and beverages, both fresh and frozen, electronics, and home goods.

"This initiative marks a significant milestone in Ochama's expansion within the European market, responding to a 172% year-on-year increase in order volume in France from January to August this year," the Chinese e-commerce company said.

JD.com said that since its launch in the Netherlands in January 2022, Ochama's product selection — which spans fresh food, home appliances, electronics, beauty products, and lifestyle goods — has more than doubled, now including a wide array of large appliances such as air conditioners, televisions, refrigerators, washing machines, dryers, and electric bicycles.

The brand currently offers home delivery services in 24 European countries and operates over 800 pick-up points in the Netherlands, Germany, Belgium, and France.

Additionally, ochama offers more than 1,000 pickup lockers across the Netherlands and Belgium.