ZIM Integrated Shipping Services Ltd. (ZIM) announced that it is accelerating the global deployment of smart containers, advancing visibility and transparency through the integration of Hoopo's hoopoSense Solar trackers.

ZIM said that as demand for accurate, real-time visibility throughout the supply chain continues to rise, it is meeting industry needs by providing its customers with the highest levels of data accuracy and reliability.

It noted that its smart container solution enables end-to-end tracking, including the inland leg, giving its customers full transparency into their shipments and a more accurate ETA, even after the containers exit terminals or depots en route to their final destinations.

ZIM noted that the hoopoSense Solar tracker offers advanced power efficiency, boasting a battery life of over 12 years, sufficient to last a container's entire lifecycle. This eliminates the need for costly replacements.

Each tracker also delivers precise location data and features a unique, industry-first, built-in door-opening detection system with 99% accuracy, enhancing cargo security by monitoring unauthorized access throughout the container's journey.

Additionally, the tracker meets ATEX-1 standards for secure products, making it suitable for LNG vessels and diverse marine environments.

ZIM added that, unlike traditional trackers that require additional door sensors, draining battery power and increasing device and installation costs, Hoopo's all-in-one tracker enables rapid rollout and reduces the risk of future malfunctions linked to add-on devices.

"ZIM's global rollout of Hoopo's technology is revolutionizing container visibility. Our smart container services give our customers critical real-time data, enabling better decision-making across their supply chains and risk mitigation while the cargo is in transit," said Eli Glickman, president and CEO of ZIM.

Glickman noted that Hoopo's integrated door sensors, ZIM, offer unmatched tracking visibility in the industry. 

Ittay Hayut, CEO and co-founder of Hoopo, noted that the company's advanced door-opening detection system represents a "significant breakthrough."

"This hoopo proprietary solution integrates multiple sensors with sophisticated algorithms to achieve unmatched accuracy and reliability," he said, adding that with a unique solar panel and tracking technology, the devices offer a battery life of over 12 years — a "game-changer" for large-scale rollouts across shipping line fleets.

As more shipping lines recognize the operational and financial benefits of smart containers, ZIM noted that it is setting the industry standard by integrating advanced telematics into its fleet.