Korean Air has unveiled its new aircraft livery following the completion of its acquisition of Asiana Airlines.
On March 11, Korean Air revealed a Boeing 787-10 featuring the new design showcasing a bold "KOREAN" logotype, symbolizing its confidence as South Korea's flagship carrier.
The modern design features an enlarged logo and symbol for greater visual impact while maintaining overall balance. While preserving its signature sky-blue color, the airline has introduced a newly developed paint for a metallic effect to enhance its premium image.
Korean Air noted that the traditional cheatline has also been removed, replaced by a smooth, flowing curve that sweeps across the fuselage, creating a more refined and contemporary look.
Walter Cho, chairman and CEO of Hanjin Group and Korean Air, said that following the full integration of the once-rival carriers, Korean Air's role in the country's aviation sector has become more significant.
"As a unified Korean Air, we are committed to more than just transportation — we aim to connect people, cultures, and the world through the skies. With this foundation, we will build an industry-leading safety system, elevate the customer experience, and strengthen trust through open communication with all stakeholders. Together, we’ll create a more connected and better world," Cho said during his address.
"With the full integration of Asiana Airlines, our role as Korea's flagship carrier has grown even more significant. We will bring together our expertise, refine our strengths, and unite cultures to create an innovative, unmatched airline experience," he added.
[Source: Korean Air]
Meanwhile, Korean Air also introduced its new corporate identity on the same day, revealing a modernized version of its signature Taegeuk symbol.
The carrier noted that the redesigned deep blue Taegeuk symbol displayed prominently during the event reflects Korean Air's heritage while embracing contemporary aesthetics.
The updated logo aligns with modern and global minimalist branding trends while preserving the airline's distinct identity.
The accompanying logotype, "KOREAN AIR," positioned next to the Taegeuk symbol, combines the airline's national prestige with a refined visual identity.
Korean Air said featuring subtle brushstroke-inspired details, smooth curves, and open connections; the design offers a modern interpretation of Korean elegance.
Korean Air completed its acquisition of Asiana in late 2024, four years after announcing the majority stake purchase from its rival.
The South Korean flag carrier said it acquired 131,578,947 newly issued shares of Asiana Airlines on December 12, 2024, representing a 63.88% ownership and making Asiana Airlines a subsidiary of Korean Air with the total investment reaching KRW 1.5 trillion (US$1 billion).