American Airlines Cargo has chosen Rotate to implement its Sales Cockpit and Sales Steering solutions as part of its broader commercial digitization efforts.

The deployment will provide American's Cargo commercial team with data-driven tools to support customer engagement and improved decision-making.

Sales Cockpit evaluates market conditions to identify high-value opportunities for the sales organization, ensuring teams are always equipped with relevant insights that align with customer needs.

Sales Steering complements this by supporting the commercial team in shaping network strategy across American’s global passenger network, which operates more than 7,000 daily departures this summer.

The platform provides dynamic insights to help ensure cargo capacity is matched to demand and positioned where customers need it.

Roger Samways, vice president of commercial for American Airlines Cargo, emphasized that the partnership with Rotate will strengthen the carrier's digital and commercial capabilities while improving how its teams engage and prioritize customers.

"We're excited to work with Rotate as we continue strengthening our digital and commercial capabilities. Sales Cockpit and Sales Steering will help our teams engage customers with greater insight and consistency while ensuring we’re prioritizing opportunities that matter most. This partnership supports our commitment to delivering a more responsive, data-driven customer experience across our global network," Samways said.

This implementation at American Airlines Cargo reflects the growing adoption of Rotate's software and market data solutions across major carriers.

"We're proud to support American Airlines Cargo as they advance their commercial digitization. Their team brings deep vision and engagement to the project, and together we’re tailoring our solutions to deliver meaningful value to their organization. We look forward to a strong and lasting partnership," said Ryan Keyrouse, co-founder and CEO at Rotate.