Online fashion marketplace ZALORA and supply chain specialist YCH Group have launched a regional e-fulfillment hub in Selangor, Malaysia.

According to ZALORA, the new facility will support and drive its growth in the Asia-Pacific region by facilitating the movement of fashion goods 24/7 across Brunei, Hong Kong, Indonesia, Macau, Malaysia, the Philippines, Singapore and Taiwan.

“ZALORA has experienced solid growth since it was established in 2012 and as Asia’s online fashion retailer, we’re committed to continuously drive e-commerce progress in the region,” said Parker Gundersen, CEO of the ZALORA Group [second from right in photo]. “Offering the best range of products, coupled with a seamless online shopping experience, we are proud to deliver the first and largest regional e-fulfillment hub. We’re thankful for the support of YCH and other logistics partners in the region, without them we wouldn’t have been able to build the infrastructure we, and our customers, need.”

ZALORA has been collaborating with YCH on infrastructure design, storage, order fulfillment solutions and procurement.

“Southeast Asia is poised to become one of the world’s fastest-growing regions for e-commerce,” said Margaret Toh, executive director of YCH Group. “We’re proud to partner with the e-commerce fashion market leader ZALORA in its regional growth. Driven by innovation and the evolution of the business landscape, working jointly with ZALORA, YCH has transformed efficiency in infrastructure design and configuration, supported by automation to position the regional e-fulfillment hub as a centre of excellence for regional e-commerce fulfilment. Empowered by the synergies brought about by this partnership, our innovative solutions will equip ZALORA with game-changing capabilities to remain competitive among its expanding consumer markets.”

The facility, which covers an area of 470,000 square feet and is split across five levels, holds a single pool of stock for all markets. It can process up to 100,000 items a day and is capable of storing more than 4 million items, according to ZALORA and YCH.