DHL eCommerce has entered into a partnership with SE-ED Book Center to provide greater choice and convenience for sellers and consumers in Thailand.

According to DHL, ServicePoints will become available at 150 SE-ED Book Center locations in Bangkok and across the country, and will be rolled out at all 394 branches by the end of the year.

“We have witnessed amazingly strong growth since the launch of our domestic delivery network in Thailand two years ago,” said Kiattichai Pitpreecha [right in photo], managing director of DHL eCommerce Thailand and Southeast Asia. “We stay committed to enhancing our existing solutions; for instance the introduction of the DHL ServicePoint network to serve the growing SME and C2C markets’ unmet demands. We are pleased to be partnering with SE-ED Book Center to offer more parcel drop-off and collection points, all of which are located at major malls or at easily accessible sites to provide a fantastic customer experience. The process at the ServicePoint is quick and hassle free, with no need to stand in long queues.”

The ServicePoints will operate as a “shop within a shop” and are equipped with technology which allows parcels to be processed within seconds. Customers will receive immediate shipment confirmation via SMS or email.

“We are truly delighted to be working with DHL eCommerce to enable greater choice and convenience not only to the e-commerce community but also our very own retail shoppers,” said Thanong Chotisorayuth [left in photo], managing director of SE-EDUCATION Public Company Limited. “We are convinced with the reliability and affordability of DHL eCommerce’s delivery service and we believe this collaboration will benefit both merchants and shoppers to a large extent. The plan is to extend this partnership to over 70 provinces in Thailand by the end of this year and in keeping with Thailand’s 4.0 initiative, we want to do our part to enable more Thai citizens to embrace e-commerce as much as SE-ED has by bringing our store online. Since the launch of our online store in 2007, we have seen steady increase in sales and we are confident that as long as there’s reliable delivery at the backend, e-commerce adoption will rise further.

Consumers will soon be able to use SE-ED Book Center outlets as an alternative delivery address for their domestic e-commerce orders.

“E-Commerce will continue to grow in Thailand and we are committed to enabling a better e-commerce experience for both our sellers and shoppers,” said Pitpreecha. “As such, we will continue to offer more access points, more payment options and a truly integrated service delivering the highest quality to enable easier and simpler access to the rapidly growing Thai e-commerce ecosystem.”

The ServicePoint network is expected to be expanded to over 1,000 locations in the coming months, according to DHL.