ZIM Integrated Shipping Services Ltd. will change its organizational structure from March 1, 2016 to streamline the company and focus on profitable trade lanes.

The main change will involve making three independent business units and removing area management. There will be a Pacific unit handling trade between Asia and North and Central America, an intra-Asia unit and a cross-Suez-Atlantic unit, dealing with trade between Asia and the Mediterranean, intra-European trade including Israel, and Mediterranean-Americas trade.

The cancellation of area-management units will let countries respond more quickly to market needs, according to ZIM.

“The new structure strengthens the position of ZIM in the trade in which it operates and is an important element in implementing our strategic plan and in improving the level of service to our customers,” said Rafi Danieli, president and CEO of ZIM.

Nissim Yochai, who is currently managing global sales, has been appointed vice president of the Pacific unit. Danny Hoffman, who manages the Asia-Pacific area, has been appointed vice president of the intra-Asia unit. Rani Ben-Yehuda, who manages Israel and the Near East, has been appointed vice president of the cross-Suez-Atlantic unit.

All three will report directly to Danieli, according to ZIM.