SEKO Logistics (SEKO) has announced its appointment of Alfred Hofmann as senior vice president of Global Ocean Freight. He will be based in SEKO's APAC regional headquarters in Hong Kong.


In the announcement, SEKO said Hofmann would lead its global ocean freight team in advancing and executing division and overall company strategies.


Under his leadership, he will also provide "guidance on business goals" and implementation plans and help maintain relationships with SEKO's network of global ocean carriers and have profit and loss (P&L) operating authority.


Hofmann joins SEKO after a 36-year tenure at Kuehne+Nagel, where he served various leadership roles.


Among other positions, Hofmann served as executive vice president of Ocean Freight APAC and president of South Asia Pacific — where he led the expansion of all business units in the region.


Most recently, he served as an executive advisor and consultant to Kuehne+Nagel and was actively involved in carrier relationships.


"I am beyond thrilled that Alfred is joining the SEKO team in this role," said Steen Christensen, chief operating officer, International at SEKO. "He is a highly recognized leader in global logistics and is known by many for his expansive expertise in ocean freight."


Christensen noted that Hofmann's "deep understanding" of the APAC region, in particular, brings a valuable benefit to SEKO's customers and partners as the company continues to strengthen our ocean freight forwarding offerings and capabilities.


SEKO’s ocean logistics, global sea freight and shipping network encompasses more than 40 countries worldwide, including all of the world's major seaports.


SEKO noted that as a Non-Vessel Operating Common Carrier (NVOCC), it is not locked into strict sailing schedules providing the flexibility to schedule ocean freight on a variety of steamship lines to work within any schedule and budget.


It added that strong working relationships with the largest ocean carriers in the world enables SEKO to offer flexible routing and multiple ocean transportation options for both part container (LCL) and full container (FCL) movements.


SEKO said it also offers tracking and tracing capability through its exclusive online customer portal and software for freight rate management.


"SEKO has become a trailblazer not only in the logistics industry but particularly in ocean freight forwarding, and I have been long impressed with their growth and constant dedication to their customers," Hofmann said.


"I am very excited to join the team and get started advancing their Ocean Freight strategies."


Hofmann will report to Christensen, as well as James Gagne, CEO of SEKO.