Hapag-Lloyd has announced its "Strategy 2030," a comprehensive roadmap charting the company's pursuit of quality leadership, sustainability, innovation, and operational efficiency.

Building on the successes of Strategy 2023, Hapag-Lloyd said its "Strategy 2030" remains dedicated to quality and sustainability to "adapt to the rapidly evolving maritime industry, ensuring resilience and adaptability."

Rolf Habben Jansen, chief executive officer of Hapag-Lloyd, said "Strategy 2030" is the ocean liner's "most ambitious strategy to date."

In a statement, Hapag-Lloyd noted that over the past five years, the company has made significant progress in customer satisfaction, financial stability, and market expansion, particularly in key growth regions such as India and Africa.

"Building on the momentum of Strategy 2023, which cemented Hapag-Lloyd's reputation as a customer-centric carrier, Strategy 2030 is the result of in-depth market analysis and customer insight, as well as extensive internal collaboration, including input from the company's global experts," it added.

"It is dedicated to delivering outstanding customer service while prioritising environmental responsibility and innovative digital solutions to navigate the ever-changing global landscape."

Hapag-Lloyd said the five core pillars of "Strategy 2030" are Pure Play Plus—Hapag-Lloyd's continued investment in its fleet and service network to further strengthen its core liner business while expanding its terminal portfolio, backed by a new Terminal and Infrastructure Division.

In addition, the carrier aims to increase its share of inland transport in direct support of its core business.

Hapag-Lloyd is also looking to be a Top 5 Global Container Line with a focus on strategic growth initiatives, Hapag-Lloyd aims to cement its position among the top five global container lines and reinforce its presence in key markets, including Africa, India, Southeast Asia, and the Pacific trade by growing above market.

Another pillar of the strategy is "undisputed number one for quality."

"Hapag-Lloyd will double down on its quality strategy, aiming for an on-time delivery rate of more than 80% and strengthening operational excellence, customer care, and ease of doing business," Hapag Lloyd said, adding that the carrier also wants to be a sustainability driver.

Hapag-Lloyd said that in relation to this, the ocean liner is committed to reducing absolute greenhouse gas emissions by around one-third by 2030 and achieving net-zero fleet operations by 2045.

This will be achieved through a range of measures, including fleet modernisation, new propulsion technologies, and the use of alternative fuels.

"Hapag-Lloyd aims to remain an industry frontrunner by leveraging cutting-edge IT solutions, increasing productivity, maintaining a razor-sharp focus on performance and cost optimisation, developing the workforce, and attracting talents," Jansen added.

Meanwhile, the Hapag-Lloyd chief noted that the company is "very proud" of its Strategy 2030.

"We operate in a very dynamic industry marked by shifting customer needs," Jansen said.