DHL Supply Chain has announced its investment in Brandpath Group Ltd, which provides eCommerce businesses with global fulfilment capabilities.
The PJ Investment Group (PJIG) company serves brands, including Google and other fulfilment customers such as ShipBob, Localised, Truly, PRS and Jessops.
In the announcement, DHL said the investment gives Brandpath customers the benefit of DHL's global scale and infrastructure across 220 countries and territories, as well as deep supply chain expertise and capabilities.
Meanwhile, through the relationship with Brandpath, DHL will be able to offer an enhanced eCommerce proposition, particularly for small and midsize businesses.
The combination of eFulfilment solutions with scalable supply chain infrastructure will give eCommerce brands access to a global network for growth.
"Brandpath's proposition is highly compelling in today's market where new, ambitious eCommerce brands are looking to achieve major global success. When you combine Brandpath’s customer focus and flexibility with DHL's scale, breadth, and expertise, you have a complete and accessible fulfilment solution that enables any eCommerce business to compete on the world stage," said Saul Resnick, CEO of DHL Supply Chain UK & Ireland.
Peter Jones CBE, the chairman of Brandpath Group, noted that the company was always established to help brands and customers drive cross-border growth through agile logistics and technology solutions.
"We are delighted to reinforce our strong partnership with DHL and look forward to leveraging DHL's global capabilities to deliver greater benefits for our customers," he added.
E-commerce focus
Acceleration of eCommerce is a key focus area of DHL Group's 'Strategy 2030'.
DHL said through the investment, Brandpath customers will have access to the breadth of logistics services across the DHL Group businesses, creating opportunities for mutual growth.
"From today, DHL has acquired a controlling interest in Brandpath Group Limited. Peter Jones CBE will continue to chair Brandpath Group, and the management team will continue to lead the business, supported by key members of the DHL management team," the announcement said.
