deugro has announced the appointment of new managers in Saudi Arabia to reflect its continuous business development in the region.

It said that after the retirements of Suresh Rajan, regional director – of the Middle East, and John Vetteth, general manager – of Western Region Saudi Arabia, on December 31, 2024, effective from January 1, 2025, Johnny El Hayek was appointed new country manager for Saudi Arabia.

"He will contribute his extensive sales experience and business success to the region," deugro said, adding that for over a year, in his former position at deugro Dammam as general manager for Saudi Arabia's Eastern Region, he was able to demonstrate leadership and strategic vision.

In his new role, El Hayek will lead a growing team across three offices, guiding deugro's further growth and expansion.

"His deep understanding of the region, coupled with his proven track record of success, makes him the ideal person to lead our team in Saudi Arabia," said Steffen Behrens, president – Middle East at deugro.

El Hayek said his focus on the new appointment is on seamless continuity, strategic expansion and accelerated growth.

"Key to this vision is strengthening our sales capabilities through targeted talent acquisition, enhancing our market presence in Saudi Arabia and driving business generation," the new Saudi Arabia country manager, added.

El Hayek will be supported by Sidharth Menon, who in October 2024 took over from John Vetteth as general manager – Western Region Saudi Arabia based out of the Jeddah office, and by Jawaid Malik, who relocated to Riyadh from deugro Pakistan and who took over as general manager – Central Region Saudi Arabia.

"Both Sidharth Menon and Jawaid Malik are excellently connected professionals with years of practical experience in the industry. Their expertise will contribute to our continued success and further growth in the region," said Steffen Behrens, president – Middle East at deugro, said.