Cargolux is honouring its top customers by adding their names and logos to a “Powered By” slogan that will appear on the livery of the airline’s fleet.

According to Cargolux, three Boeing 747 freighters have already had the slogan applied, each showing the branding of a major customer.

“For Cargolux, 2016 is the ‘Year of the Customer,’” said Niek van der Weide, EVP of sales and marketing. “We focus our efforts and energy on what our partners in the industry require from us and strive to offer perfect solutions for their needs. Working with our customers in a mutually beneficial partnership, it is an honour for Cargolux to carry their name and logos on its freighters as a sign of friendship and the strengthening of our common goals.”

The gesture is intended to underline the importance of Cargolux’s successful long-term relations with the world’s freight forwarders who play an important role in global supply chains, according to the carrier.