Qatar Airways Cargo has unveiled a new brand campaign, "Leading Global Trade," aimed at reinforcing its role in international trade.

The initiative underscores the airline's position in air freight, emphasizing the movement of essential goods across industries and economies worldwide.

Mark Drusch, chief officer cargo at Qatar Airways, described the campaign as a commitment to setting new industry standards. "Leading Global Trade is our mission. We are redefining the standards of air cargo, putting our customers at the center of everything we do," Drusch said.

"Our role extends far beyond transportation; we play an important part in supporting global economic growth.”

Qatar Airways Cargo said its network facilitates shipments ranging from life-saving vaccines and fresh produce to technology components and household pets.

The company also emphasized its customer-focused approach, with a digital booking platform and dedicated support services.

The campaign's first phase introduced Aerospace and TechLift, two products catering to the aviation and semiconductor industries.

Qatar Airways Cargo also noted its plans to roll out additional initiatives throughout the year to further strengthen its presence in the air freight sector.