SEKO Logistics has launched a 50,000-square-foot warehouse in Hong Kong.

According to SEKO, the new facility is located on the near the border with Shenzhen, 30 minutes from the Port of Hong Kong and 45 minutes from Hong Kong International Airport. It includes features such as 10 dock doors, a clean room for high-fashion products and a pick-and-pack area.

“Our investment in Hong Kong is being driven by significant ecommerce growth,” said James Gagne, chief operating officer of Asia Pacific. “We are in a strategically important location close to the main port and airport and, most importantly, within easy access of the mainland. Hong Kong and China are among the three fastest-growing locations in SEKO’s global network spanning more than 40 countries but it’s the potential of the market that makes it so exciting. We are giving our customers a total supply chain solution, including best-in-class, customizable technology to manage and grow their businesses to 4.3 billion potential new customers. We can also demonstrate how we are helping companies to access this market quickly and simply because of the infrastructure we have put in place.”

The new investment is part of SEKO’s efforts to build an e-commerce gateway for retail and high-tech customers targeting China’s online consumer market. The company opened another 50,000-square-foot high-security warehouse in Hong Kong in November 2015.

Gagne said that SEKO helps customers by providing visibility of their inventory and shipments, but that companies should first focus on establishing their brands through brick-and-mortar stores and B2B channels to penetrate the region before getting involved with e-commerce and launching B2C initiatives.

“Shortly after creating their own websites, companies can then consider plugging into local, online marketplace platforms,” he said. “As they grow, it is essential for companies to have as much visibility of their inventory as they have of their shipments, and are receiving real-time data and updates. Through this level of visibility, companies can remove the barriers to entry into new markets and have complete transparency of information concerning their costs, expansion, and inventory. In doing so, they will have the ability to scale out and integrate their e-commerce sites with their enterprise resource planning – a key component to successfully implementing a new retail logistics operation in Asia Pacific.”

The new facility already serves 20 customers and can be doubled in size as volumes increase, according to SEKO.