IATA interest group Cargo iQ has launched its Air Cargo Intelligence Hub, an online platform giving members self-service access to real-time data on performance.

According to Cargo iQ, the new hub gives members access to data on any given route and produces customized reports, allowing them to compare their own performance against Cargo iQ standards, and that of the Cargo iQ community overall.

“Our members can now analyze their data and see it in an easy to understand, meaningful way; giving them the tools to focus their resources to where they need to improve processes, and supporting them to optimize their products and requirements both for their industry partners and of course, our customers, the shippers,” said Ariaen Zimmerman [right in photo], executive director of Cargo iQ. “Cargo iQ members are focused on quality in the air cargo industry and our new hub will help demonstrate the value that air freight brings to the global logistics market. Members will be better able to explain to current and potential customers exactly what it is they are paying for, and offer them a choice of products – something new and refreshing for the somewhat traditional air freight sector.”

Cargo iQ members work with shared shipment planning based on the master operating plan, which measures each individual cargo journey from shipper to consignee against 16 milestones.

Through analysis of the data generated by these measurements, members can work with their customers and suppliers to improve performance, develop new products and drive quality in the air cargo industry.

The Air Cargo Intelligence Hub was launched at Cargo iQ’s Commercial Summit in Geneva, where the group also revealed a new sales toolkit.