Bolloré Logistics has partnered with Oro Inc. to offer clients a one-stop business-to-business e-commerce sales and processing service.

According to Bolloré, its collaborative information network LINK will be integrated with Oro’s B2B e-commerce platform OroCommerce. LINK is already used by more than 5,000 customers and provides real-time tracking, inventory, first- and last-mile status and other services. The partnership with Oro will create an enhanced means for multichannel retailers to do business with customer companies, and simplifies and speeds up order preparation, handling and delivery procedures.

“B2C e-commerce sites have become the ambassadors of retailers’ online presence, and we import and adapt those efficiencies to simplify and increase B2B experience and activity,” said Frédéric Serra, solutions director of Bolloré Logistics. “We then go further by integrating our transport and logistics expertise and IT assets into the offer, providing processing service and visibility from order placement and management to final-destination delivery.”

The new collaboration creates a digital tool which is catered to customers’ individual business and sales requirements, and provides processing and handling services that customers can track through LINK’s constant updates.

“Next step for us is to integrate well-known payment gateways in order to provide a complete, end-to-end offer for B2B,” said Ludovic Laungani, regional e-commerce manager at Bolloré Logistics Asia Pacific.

The new service also provides cross-fertilization between clients’ popular consumer sales sites and enhanced B2B platforms, forging front-to-end logistics, transport and tracking management that can also be used for B2C activities, according to Bolloré.