Supply chain specialist Tigers has added four new dedicated international sales leaders to its global network to meet an increase in customer demand.

According to Tigers, the new team covers Asia Pacific, South Africa, Europe and North America, with the aim of growing the company’s global footprint and serving the growing e-commerce market.

“Following the successful global expansion of Tigers and the launch of SmartHub:Connect in 2018, the new global sales team will raise the profile of Tigers on the international market as we continue to grow,” said Andrew Jillings, chief executive officer of Tigers. “It is an exciting time for Tigers as we embrace disruptive digital technology in order to provide our customers with end-to-end visibility through customisable solutions.”

Christian Bonnet is regional director of global sales, based in Geneva and specializing in fashion and apparel.

Sean Gothe is general manager of sales. He is based in Johannesburg and will focus on growth in sub-Saharan Africa.

Paul Huang is regional sales director of APAC and is based in Melbourne. He has extensive experience in international freight management and e-commerce, and previously ran Tigers’ China organization.

Amber Braband is vice president of growth and is based in Chicago.

“The representatives are based in key locations across four continents, and as we continue to expand our e-commerce and digital technology platform, they will lead the strategic growth focus in this arena,” said Jillings.