CEVA Logistics has created a fourth business line for ground transportation, and has appointed Jérôme Lorrain as the chief operating officer of the new division.

“As a global provider, we want to offer the most professional and end-to-end solutions to our customers,” said Lorrain. “By adding this fourth business line we have an opportunity to even better leverage the existing network we have in some parts of the world and reinforce our air, ocean and contract logistics global product offering.”

According to CEVA, one of the priorities for Lorrain, who will relocate from Dubai to Houston, will be to optimize the company’s operations in the US by developing its regional footprint and to align its global approach through stronger coordination and optimization of processes.

Lorrain added that a team with “tremendous expertise” had been set up around the world.

“The CEVA difference is in the level of service and the passion we put into it,” he said. “Together with the support of our customers, we can offer innovative and high-quality solutions.”

Lorrain will be succeeded in his role of executive vice president of the Balkans, Africa, the Middle East and Central Asia by Fuat Adoran, who is managing director of Turkey and the Balkans.

Lorrain was previously CEO of Wallenborn Transports in Luxembourg.