Qatar Airways Cargo has kicked-start its digital transformation journey with the release of its new website last May and following through with its "VISION 2027" digitalisation roadmap, the freight carrier announced that it has now pioneered its next generation Digital Experience platform with a revamped, comprehensive, and intuitive cargo customer portal called 'Digital Lounge'
The carrier said the Digital Lounge — which is built on Salesforce platform — offers better engagement, increased productivity and time management, as well as better visibility, transparency and performance monitoring.
Source: Qatar Airways Cargo
"The Digital Lounge acts as a comprehensive platform and offers customers several features such as booking, shipment tracking, account management, reporting, and other services online," Qatar Airways Cargo said, adding that users will be able to retrieve information more quickly, and will no longer have to resort to phone or email communication as in the past.
Greater process efficiencies, it added, also result in a better use of resources and less negative environmental impact.
"Digitalisation is the cornerstone of The Next Generation, which places user experience and ease at the centre of our activities," said Guillaume Halleux, chief officer cargo at Qatar Airways.
"Through the Digital Lounge, Qatar Airways Cargo has opted for an omni-channel digital strategy whereby the customers are given a wide variety of choices in how they wish to interact with us," he added.
Over the past two years, Qatar Airways noted that API (Application Programming Interface) technology, third-party digital marketplaces have seen unprecedented user growth as customers have quickly embraced the offer of real-time market capacity and rate information, and access to immediate booking confirmation.
Qatar Airways Cargo on CargoAi, cargo.one
Following its highly successful global launch on WebCargo last year, Qatar Airways Cargo annouced that it now also offers its capacity on CargoAi and Cargo.one in selected markets, and is thus present on all three leading third-party digital marketplaces.
Qatar Airways Cargo said it signed up for WebCargo Pay by Freightos in seven countries: Spain, Ireland, Japan, Singapore, United Kingdom, the United States and South Africa, enabling customers to add cash credits to their account to easily book shipments from the WebCargo platform, without a bank guarantee.
With WebCargo Pay, the cargo carrier is offering non-IATA or CASS freight forwarders as well as customers who are not registered with Qatar Airways, the possibility to e-book cargo on flights in the Qatar Airways Cargo network.
"To support its rapid e-booking growth and provide full real-time rate transparency and swift auto confirmation, Qatar Airways Cargo has selected PROS pricing and quoting solutions," the announcement said, adding that PROS constitutes a fundamental pillar in the airline's new pricing strategy.
"This unique digital technology will assist the carrier in achieving its strategic growth objectives by enabling personalised real-time pricing across all available channels," it added.
