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MSC REBRANDS BOLLORÉ AFRICA LOGISTICS TO AFRICA GLOBAL LOGISTICS
March 30, 2023

MSC announced the rebranding of its newly-acquired logistics business in Africa, reinforcing its continuous investment in the region as it renames it to "Africa Global Logistics" (AGL) from Bolloré Africa Logistics (BAL).

 

It noted that AGL would continue to operate as an independent entity with the full support of the family-owned MSC Group's strength and scale.

 

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 Source: Africa Global Logistics

"Standing for "Africa Global Logistics", AGL is the new name for the business formerly known as Bolloré Africa Logistics or BAL," MSC said in its announcement.

 

It noted that AGL is a reference multimodal logistics operator and is now part of the Cargo Division of MSC Group, with more than 21,000 employees working in 49 countries.

 

"MSC will count on AGL as a preferred logistics partner, in addition to MSC’s existing MEDLOG inland transportation and logistics business," MSC said, noting that AGL has a thriving logistics footprint in Africa, from warehousing and cold storage to other logistics solutions.

 

AGL will also support MSC and all other shipping lines with productive maritime container terminals, as well as efficient multipurpose terminals and rail operations.

 

"MSC is excited about the AGL brand reveal and will continue to invest in all its cargo businesses that operate in Africa while supporting the sustainable growth and development of the continent," MSC said.

 

It noted that as a global supply chain leader, MSC understands the critical role that logistics plays in enabling trade and in growing economies.

 

"MSC and AGL remain committed to participating in driving the success of the African Continental Free Trade Area (AfCFTA), as well as connecting Africa with the rest of the world," the shipping line said.

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