Liner shipping company ZIM has partnered with Hoopo Systems to deploy tracking devices across its container fleet. ZIM invested US$5.5 million in Hoopo in 2022.

Eli Glickman, president, and chief executive of ZIM said the company is now ready to deploy Hoopo's "cutting-edge, durable, and cost-efficient tracking devices" on a large scale.

"This deployment will significantly elevate our service levels, providing invaluable information to our customers while ensuring transparency and reliability," he added.

The announcement stated that ZIM will install hoopoSense Solar trackers on all dry-van containers to provide geofence alerts and open/close door notifications.

The agreement was reached after the completion of a pilot project to test the technology's ability to meet ZIM's requirements.

"At Hoopo, we understand that dry container visibility is not only a fundamental operational and logistics need but also a critical market requirement," said Ittay Hayut, chief executive and co-founder of Hoopo.

"Our unwavering mission has been to engineer a tracking solution for the maritime industry that delivers the most reliable data and boasts an extended lifespan to equal a container lifetime," he said, adding that Hoopo's design embedded highly advanced technologies while ensuring seamless updates as new technologies emerge in the future.

"Having ZIM as a strategic investor and a design partner reassured us that our solution provides a market-fit response to the industry’s evolving challenges and needs," Hayut added.