Jettainer has appointed Thorsten Riekert as chief commercial officer.
The unit load device (ULD) management company — wholly owned by Lufthansa Cargo AG — said in the newly created position, Riekert will be responsible for Jettainer's commercial strategy aiming at advancing the company's global growth trajectory.
"The appointment of Thorsten Riekert to Chief Commercial Officer (CCO) is an integral part of Jettainer’s strategic reorganisation," Jettainer said in a statement.
It added that this new organisation emphasizes the company's commitment to customer-centricity, future readiness and market leadership.
Jettainer said the first measure was to set up a structure with General Managers designed to facilitate direct customer relationships in the regions, respond to their specific needs and oversee both sales and operational activities.
General Managers in the Americas and the Middle East & Africa region have already been established, and APAC and Europe are set to follow.
"The new CCO setup with Riekert in charge will further enhance Jettainer's operational efficiency and ensure that regional activities are closely aligned with the company’s commercial strategy," the announcement said.
It added that Riekert will also continue to drive the development of Jettainer's flagship ULD management solution, "ULD Select".
"Thorsten Riekert has played a central role in Jettainer's management team, demonstrating outstanding commitment and profound aviation and market knowledge", said Thomas Sonntag, CEO of Jettainer.
"His contributions have significantly enriched our global network and product portfolio. In his new role as CCO, his expertise will be of high value as we continue to expand our presence and strengthen our market position," he added.
Riekert joined Jettainer in 2015. Before joining Jettainer, he held various impactful positions within the Lufthansa Group.
