JD Logistics (also known as JINGDONG Logistics) and Poland-based multi-brand sports retailer Sportano have announced a 200% increase in the latter's warehouse operational efficiency since the collaboration with the Chinese logistics firm began in 2023.
In a statement, JD Logistics said the sports retailer's rapid growth across Europe with its online platform and brick-and-mortar location in Warsaw underscored its need for omnichannel logistics support so it could continue providing exceptional customer service to sports enthusiasts across Europe.
"The collaboration between Sportano and JD Logistics has effectively addressed Sportano's logistical challenges, including managing a vast and varied inventory of over 100,000 product types, ranging from small items like fishhooks to larger items such as skis and tents," the announcement said.
It added that the seasonal nature of sporting goods and the need for omnichannel fulfilment further complicated the logistics process.
For its part, JD Logistics introduced a suite of solutions, including the deployment of Automated Guided Vehicles (AGV) equipped with flexible and interchangeable storage receptacles.
It noted that this approach, and an independently developed intelligent Warehousing Control System (WCS), has enabled efficient management of Sportano's inventory, accommodating seasonal fluctuations and streamlining both direct-to-consumer and business-to-business orders.
"The partnership between JD Logistics and Sportano has not only boosted Sportano's operational efficiency by 200% but also set new standards for logistics excellence in the sports retail sector," the announcement said.
Mengyao Chen, director of international business development at JD Logistics' innovation lab JDL-X, said the collaboration underscores the company's commitment to innovation to enhance operational efficiency for its clients.
'Working with JD Logistics has revolutionized our logistics operations, enabling us to meet our customers' needs more effectively and efficiently. This partnership has been instrumental in our growth and success across the European market," commented Tomasz Kupidura, chief logistics officer at Sportano.
