Omnichannel e-commerce platform Ace Turtle has partnered with CEVA Logistics to manage global freight forwarding for international brands that use Ace Turtle’s cross-border solution in Southeast Asia.

According to Ace Turtle, its proprietary platform Rubicon integrates offline and online channels, automating and optimizing omnichannel fulfilment for brands. Its cross-border solution will enable brands to reach new markets where local customers can shop within the same ecosystem of e-commerce to which they are accustomed.

“In Southeast Asia, cross border e-commerce has a significant contribution in the total e-commerce sales,” said Nitin Chhabra, CEO of Ace Turtle. “With the launch of the cross-border solution, our solution is now complete for Southeast Asia. Through our platform, brands will be able to expand their reach in Southeast Asia. Our partnership with CEVA is a step towards this direction, as we envisage providing high-class logistics services to enable cross-border business for international brands in Southeast Asia.”

Under the agreement, CEVA will handle international air freight, local transportation in origin and destination countries and manage customs clearance for the international brands. It will provide international freight forwarding services for the following trade lanes: US-Singapore, China-Singapore, China-India, India-Singapore, India-Malaysia and subsequently Europe-APAC.

“We are excited to partner with Ace Turtle in their e-commerce journey, providing logistics solutions including freight management and cross-border trucking across Southeast Asia and other regions,” said Elaine Low, executive vice president of Southeast Asia at CEVA Logistics. “We are confident that CEVA’s commitment to operational excellence coupled with Ace Turtle’s technology will increase service delivery quality to all their customers. We look forward to a partnership that creates more value and efficiency in a growing e-commerce market.”