Air France KLM Martinair Cargo has partnered with WebCargo by Freightos to offer instant pricing and booking online for the first time.

According to the carrier, its collaboration with WebCargo now enables more than 1,400 forwarders to instantly view live rates, assess capacity availability and secure cargo bookings on specific flights in real-time. This will improve transit times and capacity utilization, and result in significant cost savings for airlines, forwarders and shippers.

Air France KLM Martinair Cargo has also launched dynamic air cargo pricing, which offers advanced revenue management capabilities and provides forwarders and shippers with access to the most competitive rates.

“Air France KLM Martinair Cargo is committed to be a leading player in transforming our industry online,” said Marcel de Nooijer [right in photo], executive vice president of Air France-KLM Cargo and managing director of Martinair Holland. “Our online platform myCargo exemplifies our ambition to be easy to do business with. Our latest partnership with WebCargo by Freightos provides our customers and partners a convenient and fast digital interface to our products and services, and it stipulates time and again that our strategy ‘be there, where the customer is’ is the right one.”

Air France KLM Martinair Cargo and WebCargo carried out pilots with Panalpina last month. WebCargo’s other air freight customers will now benefit from improved visibility, instant booking and increased data exchange accuracy. Real-time e-bookings will be rolled out in a number of countries and gradually expanded.

“Online quotation and booking are key features of Panalpina’s goal to make air freight more efficient for our customers,” said Markus Muecke, global head of air freight procurement and product management at Panalpina. “WebCargo’s support of instant dynamic pricing and e-booking with one of our preferred partners, Air France-KLM, means faster operations and, more importantly, improved service for our customers.”

WebCargo by Freightos operates the world’s largest real-time air cargo rate database. If capacity is unavailable, the system also supports manual online ad hoc pricing.

“Air France-KLM is one of the world’s largest airline groups which has developed unparalleled digital capabilities stemming from a commitment to offering best-in-class customer service,” said Manel Galindo, CEO of WebCargo. “As a recent benchmarking study we conducted confirms, Air France-KLM Cargo is one of the cargo industry’s leaders bringing freight online. We’re proud to play a role in their success.”