JD Logistics announced adding a new air cargo route from Shenzhen to Beijing carrying fresh produce from Guangdong area, a coastal province of southeast China. 

In a statement, JD said the service started on June 8 using a Boeing 737 freighter.

The logistics arm of Chinese e-commerce giant JD.com said the all-cargo aircraft will help shorten fulfillment time in the Beijing-Tianjin-Hebei Area, and the Great Bay Area of Guangdong, Hong Kong and Macau.

JD Logistics’ express delivery business said that the newly launched route will also meet the increased demands from consumers and merchants during the 618 Grand Promotion — China's largest mid-year shopping festival.

The new route is operated by China Central Airlines and travels between the two cities six times a week, enabling consumers in northern China to enjoy fresh fruit such as lychee from Guangdong province delivered to their doorsteps in 24 hours.

"Since last year, JD Logistics has been deepening its all-cargo partnerships with airlines including Zhejiang Loong Airlines and Zhongyuan Longhao Airlines," it said.

It added that the company also continues to leverage freight resources from China Southern Airlines, China Eastern Airlines and Hainan Airlines.

JD Logistics has a total of over 100,000 air routes between cities and its air deliver services can be provided in 300 cities, as of June.