U-Freight is marking its 55 years in the business with its first global sales conference since the Covid-19 pandemic.

The event, which is due to start on Tuesday in Hong Kong, will see the international freight forwarding and logistics company seeking input from delegates on how it can build on a successful track record based on a legacy of innovation and investment, as well as cooperative growth.

In a statement, U-Freight said almost 200 delegates from its network of owned offices and exclusive agents will attend the three-day event, which will focus on various initiatives, including the company's emergence and ongoing development as a leading player in global e-commerce logistics.

Simon Wong, chief executive officer, noted that trust and loyalty have always been key to the U-Freight Group's success since its establishment in 1968 and remain so as it looks forward to celebrating its 55th birthday this week.

"Since 1968, U-Freight has developed a network of subsidiary companies and long-standing exclusive agents that offers the full range of air, ocean and overland freight and logistics services and has become one of the world's leading independent operators," he said.

"Good relationship building is key to the development of trust and important in the current difficult global trading environment, and such meetings enable our international network of owned offices and long-standing partners to network and reinvigorate that trust, which will help them retain and gain business from clients old and new.

The U-Freight chief executive said the company's longevity stems from its ongoing focus on yield and customer service rather than volume and sales revenue — as he noted that the company "have remained nimble in our decision making, and swift in our response to changing market conditions."

"Our flat management structure is another factor in our continuing success," Wong said.

"Having reached the significant milestone of 55 years, our first international sales conference for several years will give participants the opportunity to explore how the local expertise provided by our own offices and exclusive agents — added to the international reach of the company's service network — makes an unbeatable combination, enabling us to deliver service without boundaries," he added.