DHL eCommerce Singapore has launched a hybrid shipping product to help e-tailers in Singapore tap into the cross-border e-commerce market in Australia.

According to DHL, the new product, called Parcel International Direct Australia, delivers shipments of up to 20kg to major Australian cities in four to six business days.

“Consumers worldwide are increasingly expecting greater choice and convenience in their delivery options, and demanding greater visibility and reliability during the process,” said Malcolm Monteiro, CEO of Asia Pacific at DHL eCommerce. “In a recent DHL study, we found that over 59% of customers consider shipping costs, delivery time and choice of the delivery partner before making an online purchase. As a result, e-tailing businesses and online sellers require more cost-effective and varied means to ship their products to remain competitive. Parcel International Direct Australia is a versatile shipping product that will help merchants expand their footprint in the online cross-border market.”

Deliveries can be made to conventional addresses, P.O. boxes or parcel lockers. No additional charges will be imposed for delivery to remote addresses, according to DHL.