Logistics technology startup Anchanto has launched SelluSeller, its cross-border e-commerce platform which helps merchants sell their products on online marketplaces.

According to Anchanto, SelluSeller maintains a single common inventory across marketplaces such as Lazada and enables merchants to manage prices manage prices and promotions.

Anchanto has already secured Lazada, Bluebell Group, DKSH and PayTM as major customers.

“Over the last five years, we have seen a rapid growth in online marketplaces, each portraying its individual strengths appealing to different segments of sellers across markets and product categories,” said Vaibhav Dabhade, CEO of Anchanto. “We realized a critical factor which held an opportunity for us to provide a solution to these sellers to seamlessly list products and manage inventory across all channels with the ease of one single platform. Sellers are also looking for a simple platform to sell their products regionally into Southeast Asia and India on a cross-border model. SelluSeller is designed and built for cross-border listing and shipping from day one. The response from industry within the first month of limited launch has been encouraging. We are confident that SelluSeller will bridge the gap perfectly for enterprises, brands and retailers who want to be on e-marketplaces, and merchants who want to expand geographies and make the whole process of selling online a fulfilling experience.”

Sellers using the SelluSeller tool can also choose to use Anchanto’s global fulfillment network and e-commerce B2C fulfilment services, taking advantage of the company’s network of warehouses across Southeast Asia, according to Anchanto.