SEKO Logistics has partnered with Retain.me to use its SmartSlips technology as a replacement for the traditional delivery note.

A SmartSlip is a full-colour, printed document combining transactional and marketing content which is personally relevant to each individual customer based on their web-browsing behaviour. They are designed to encourage repeat purchases and to build brand awareness and loyalty. Retailers using SmartSlips have seen increases of between 10-23% in purchases from existing customers.

“With pressure on retailers to make their customer acquisition budgets go further and achieve more, we see SmartSlips as an effective way to help our e-commerce customers generate more sales,” said David Emerson, group sales and marketing director at SEKO. “As the launch customer of SmartSlips in the UK, we can offer a new and innovative marketing channel for clients which will help add sales to their top line without any integration headaches to worry about. We take care of that at the distribution centre. We’re looking forward to working with Retain.me to roll out SmartSlips™ to all customers we believe can benefit from this great new technology.”

Every bespoke SmartSlip delivery note is has multi-language capability to cope with international orders. They are batch-produced dynamically, in line with existing pick/pack and dispatch processes, scanned and sent out with all customer web orders.

“Some customers will opt out of marketing campaigns but every customer will get a SmartSlip with their order so no opportunity is missed,” said Andrew Curran, CEO of Retain.me. “SEKO is a great launch partner for us because of its leading position in retail and fashion e-commerce and its own best-in-class technology. Implementing a partnership with Retain.me goes one step further in personalising and improving the customer experience and is a perfect fit with the ethos and technology that are the foundations of SEKO. We see great potential to drive incremental revenue for their retail clients. The SmartSlip solution maximizes the huge and previously missed opportunity to engage with customers at their most receptive time. By simply replacing a standard delivery note with a high-quality colour document, intelligently personalized to each customer, the content is designed to drive customers back to store and produce a significant ROI.”