Malaysia’s postal service provider Pos Malaysia has signed an agreement with Anchanto to use the logistics and selling platform’s warehouse management technology to strengthen its ability to provide an e-fulfilment service for the Malaysian e-commerce market.

According to Anchanto, its electronic warehouse management system will be integrated into Pos Malaysia’s own processes to form an e-commerce fulfilment system. This new platform will allow Pos Malaysia to offer an end-to-end service for customers. This will include warehousing and last-mile delivery by domestic courier company Pos Laju.

“We’re pleased to be working with Pos Malaysia to provide them with our cross-border e-commerce technology that will help them manage the whole spectrum of services,” said Vaibhav Dabhade, founder and chief executive officer of Anchanto. “The rapid growth of e-commerce in Asia means that third-party logistics players such as Pos Malaysia need to modernize to be part of this growth story.”

Online sellers using Pos Malaysia will also gain access to Anchanto’s SelluSeller, a new one-stop platform enabling merchants to sell across various online marketplaces in Asia.

“Pos Malaysia’s strategic collaboration with Anchanto will strengthen our presence in the e-fulfilment business,” said Mohd Shukrie Mohd Salleh, group chief executive officer of Pos Malaysia. “It will enable us to provide and offer a complete range of e-fulfilment services to our customers such as reliable quality packets and parcel delivery products and services, competitive price and high-level support for warehousing management as well as packet and parcel preparation.”

Pos Malaysia hopes to capitalize on the new business streams in e-fulfilment generated by the partnership as well as on the 15-20% growth of the e-commerce industry, according to Mohd Shukrie.