Supply chain specialist Tigers has expanded its outdoor and active lifestyle vertical through a new fulfilment agreement with portable cooker retailer Cobb in Hong Kong.

“Every business knows that to stay relevant you have to incorporate technology into your day-to-day activities, hence the reason of going directly onto an e-commerce platform,” said Johan Coetzee, general manager of Cobb International. “The opportunity is there to directly market and sell to the outdoor enthusiast who loves to cook anything, anywhere, anytime.”

According to Tigers, it now handles Cobb’s B2C distribution from its e-commerce fulfilment centre in Hong Kong, one of 16 in the region.

“The Tigers eShop, our online trading platform, is a new concept for Cobb which allows the company to sell directly to the consumer instead of following the traditional routes,” said Andrew Jillings, chief executive officer and group managing director of Tigers. “The outdoor industry is a major contributor to the e-commerce boom in Asia, and we are happy to further strengthen the vertical by bringing Cobb to the region. We currently handle Cobb’s storage and fulfilment, in addition to processing returns for the region, and aim to develop the brand throughout our global network.”

Tigers first opened eShops in China and Malaysia in 2017, and has recently launched two more in Germany and the UK. The company plans to open more across its global network, which includes Australia, India, Myanmar, South Africa, Switzerland, the Netherlands and the US.