Air France KLM Martinair Cargo has upgraded its digital capabilities with enhancements to its myCargo tool and the WHAT COUNTS service.

myCargo is an online portal where customers can request quotes and make bookings, as well as track their shipments and make claims. It was launched two and a half years ago and has since been continually upgraded.

According to the carrier, the most recent enhancement enables customers to make 24/7 instant bookings for shipments of up to 4 tonnes and also includes the option to book pharma shipments. Additionally, Air France KLM Martinair Cargo has launched a unique application programming interface which allows customers to directly integrate the online Quote & Book tool into their systems in order to improve efficiency.

“We are very pleased with myCargo’s degree of adaptability and its customer satisfaction ratings,” said Gertjan Roelands, vice president of Europe at Air France KLM Martinair Cargo. “We get a lot of positive responses from customers. This month we reached a milestone in Europe by having 52% of the quotes requested online. This means, in practice, that about every 20 seconds a quote is requested online during a working day.”

The carrier is promoting the enhanced digital offering with its new GoSurfing campaign, which was recently introduced in Germany and will be rolled out further in Europe in the weeks ahead.

Another development driving online sales is the carrier’s new range of services designed for small and medium-sized forwarders.

Called WHAT COUNTS, the programme was launched a year ago and gives customers the opportunity to save Blue Credits for the cargo flown and then spend them on flight tickets. Customers will also have access to myCargo, allowing them to book and manage shipments 24/7.

The WHAT COUNTS programme is largely based on big data, which enables Air France KLM Martinair Cargo to send targeted offers to customers based on their specific needs.

WHAT COUNTS has now been rolled out across Europe, allowing all small and medium-sized customers to access the improved service proposition.

“Growing digital initiatives or generating online sales are not goals in themselves,” said Roelands. “Digital initiatives allow us to further improve our service to customers, leading to greater customer satisfaction, and that’s what counts.”

Air France KLM Martinair Cargo transported 1.1 million tonnes of cargo in 2017, offering maindeck capacity on six Boeing 747-400 Combis, four 747-400Fs and two 777Fs, as well as belly capacity on the group’s fleet of passenger aircraft.