APL has launched TRAXENS by APL, a solution to offer near real-time data of the movement and condition of cargo.

According to APL, the initiative is in line with the CMA CGM Group’s customer-centric strategy, leveraging innovative technologies to drive customer value.

TRAXENS by APL features a permanently affixed device on a container and saves shippers the hassle of reverse logistics for pick-up and coordinating with multiple players along the container journey. The solution collects and transmits data generated by other condition-monitoring devices in the container, providing shippers with end-to-end visibility.

“Shippers who go onboard TRAXENS by APL are in for an effective supply chain management,” said Arnaud Coudray, chief commercial officer of APL. “With insights from the technology, they will be able to identify low-performance areas and implement better calculated solutions for their supply chain. APL will continue to embrace technology in our offerings so as to offer more transparency, security and cost efficiency to our customers.”

Shippers can expect to receive information such as their defined shipment milestones, idle time and temperature monitoring throughout the container journey. They can also set up alerts to be immediately notified of exception events from possible jolts during container handling to unplanned door openings.

“Given the numerous parties and intricacies involved in an end-to-end logistics supply chain, every supply chain manager depends on reliable intelligence to optimize their supply chain and mitigate risks,” said Coudray. “They can now rely on TRAXENS by APL for that.”

The CMA CGM Group was the first company to invest in TRAXENS, a French startup founded in 2012.