UPS and InterGlobe Enterprises, India's travel and hospitality conglomerate, announced a joint venture to launch MOVIN, a new logistics brand to serve the needs and demands of the fast-paced Indian market.

In a statement, UPS said the name "MOVIN" is a combination of the words Movement and India.

"MOVIN will offer a range of extensive express and premium service coverage across India with a strong portfolio of B2B domestic services including a day-definite, as well as express, time-definite solutions, which will give businesses better predictability and greater competitiveness to swiftly integrate into the global value chain," UPS said.

It noted that India's rapidly developing economy and the demand of the business community for robust logistics solutions present a significant opportunity and MOVIN is well positioned to provide efficiencies, stronger distribution channels, advanced technology, and apply global best practices.

"India's growth towards a US$5 trillion economy will be largely supported by the growth of local businesses and logistics which are key contributors to India's economy. I am confident that InterGlobe's deep understanding of the Indian market, combined with UPS' 114 years of logistics expertise will make this venture a success," said JB Singh, director InterGlobe Enterprises who will oversee the new brand.

"We are certain that our foray into logistics with MOVIN will contribute significantly to the rapid development and growth of businesses in India. We look forward to enabling and facilitating trade, commerce, and employment through this venture."

UPS noted that MOVIN will leverage its global logistics presence combined with InterGlobe's deep understanding of the Indian market. MOVIN will also offer seamless integration across air and ground networks, to B2B customers.

"UPS is excited to launch this new venture with InterGlobe Enterprises. Together we will empower local businesses to grow and connect them to trade opportunities around the world," said Ufku Akaltan, UPS President Indian subcontinent, Middle East, and Africa. 

"UPS further expands its global network, including healthcare solutions, through a unique partnership that creates a suite of services to serve B2B customers' need to grow."

Headquartered in Gurugram, MOVIN launched operations on May 27 in a phased manner and will ramp up in July of 2022 starting with Mumbai, Delhi NCR, and Bengaluru - with more expansions to other metros and cities across the nation to follow.