Wellous Group Limited (Wellous) announced that it has entered into an agreement to become DHL Express' first customer in Asia Pacific to use its GoGreen Plus service.

GoGreen Plus — recently launched by DHL, gives its customers the opportunity to use Sustainable Aviation Fuel (SAF) to reduce emissions and is part of Deutsche Post DHL Group's sustainability goal of achieving net-zero emissions by 2050.

L-R: Wee Kuan Tan, co-founder and chief executive of Wellous, with Julian Neo, managing director of DHL Express Malaysia and Brunei, at the MOU signing ceremony between the two companies. (Source: DHL)

Wellous, a fastgrowing Asia-based international nutrition company, noted that this partnership with DHL support the company's sustainability goal to reduce the carbon emissions of its international shipments by 10% year-on-year until 2030.

"Sustainability is the foundation of everything we do today to improve the well-being of our people, our communities and the environment in which we operate," said Wee Kuan Tan, co-Founder and chief executive of Wellous.

"Investing in sustainable solutions is a priority for us as we constantly seek greener alternatives. Through this strategic partnership, we are addressing our carbon footprint at source and making positive impact to our value chain."

Julian Neo, managing director of DHL Express Malaysia and Brunei, noted the importance that air freight plays in modern logistics and its adverse effects on climate change.

"We are honoured that Wellous has selected DHL to collaborate on their decarbonisation journey. Together, we can be a driving force for sustainable transformation in our respective industries as we develop our processes to be more environmentally responsible than ever," Neo said.

Wellous' use of GoGreen Plus applies across its overseas trade lanes, encompassing markets in Asia, North America, Middle East, and Oceania.

The partnership between Wellous and DHL includes a framework to explore cooperation in other climate neutral initiatives, communications, knowledge-sharing, and community engagement.

Newly introduced in 2023 by DHL Express, GoGreen Plus enables businesses to efficiently mitigate the environmental impact of their air freight supply chains. This is achieved through carbon insetting, where the release of CO2 and other greenhouse gases is decreased by blending the amount of conventional jet fuel needed with sustainable aviation fuel.

In contrast to offsetting, which helps to balance carbon emissions through climate protection projects worldwide, GoGreen Plus provides the option to actively prevent emissions from being generated in the first place during parcel transport.

The volume of SAF committed represents Wellous' accelerated transition to more clean operations.

GoGreen Plus is part of Deutsche Post DHL Group's sustainability roadmap for 2030 and contributes to the interim target of having at least 30% of fuel requirements covered by sustainable fuels.

In 2022, the Group announced two of the largest ever SAF deals with bp and Neste, amounting to more than 800 million litres.

It is expected that the strategic partnerships will save approximately two million tons of carbon dioxide emissions over the aviation fuel lifecycle—equivalent to the annual greenhouse gas emissions of 400,000 passenger cars.