Swiss WorldCargo has appointed Alexandra Dahl-Augustin as its new head of marketing and communications.

She joined the company is December 2014 and has been responsible for key account management and developing customer relationships with strategic partners.

“With her experience and educational background, we look forward to Alexandra leading our efforts to meet our key strategic success factors of positioning and enhancing our brand promise and values,” said Ashwin Bhat, head of cargo at Swiss International Air Lines. “In her new role, Alexandra is responsible for both communication disciplines: marketing, public relation and internal communication.”

Dahl-Augustin previously held various positions in passenger sales at American Airlines, Lufthansa and Swiss International Air Lines, according to Swiss WorldCargo.