Bolloré Logistics announced the launch of EASYorder, an integrated services offering aimed to simplify the order process between exporters and their customers as well as within companies.

In a statement, Bolloré said EASYOrder is intended in particular for retailers, proposing sales to employees or the purchase of non-marketable products (such as visual merchandising and point-of-sale advertising) and health protection equipment, as well as industrial distributors and companies for their B2B sales processes.

It said the offering relies on the digital platform, Shopper, which links up all the players and automates order-taking phases through to the transport and logistics of products.

Bolloré said it was developed according to its specifications. The platform’s functionalities are adapted to B2B processes, notably including an order-approval module that helps customers to control purchases and the generation of transport orders factored in directly via the company’s collaborative platform.

"Through a more seamless connection between order management and international transport and logistics operations, EASYorder addresses all needs, from inventory management and restocking with suppliers through to final distribution," Bolloré said.

Olivier Boccara, global chief commercial officer, said "EASYorder contributes to the digitalisation of the order process while ensuring simplified integration with supply chain management tools." It also accelerates time-to-market and helps to boost the competitiveness of our customers.