SATS Ltd (SATS) and its wholly-owned subsidiary Worldwide Flight Services (WFS), known collectively as the SATS Group, have launched a new unified global visual identity to reflect their integration and vision to become the world's leading aviation solutions provider.

The brand refresh comes 18 months after SATS completed the acquisition of WFS.

In the announcement, SATS stated that unifying the two identities honours the collaboration of SATS and WFS while also celebrating their rich heritage. This includes retaining the WFS brand name in the Americas and EMEAA in acknowledgement of its long track record of operational excellence and strong customer relationships.

"To our SATS and WFS teams around the world, our new unified visual identity signals we are one aligned organisation with a clear vision," said Kerry Mok, president and chief executive officer of SATS Ltd.

"This refresh highlights our connected network, capabilities, and the combined expertise we bring to the industry," he added.

The new visual identity features a double loop and a 'to the power of' mathematical symbol to signify the coming together of SATS and WFS to power a world of trade, travel and taste via the Group’s connected global network of aviation gateway services, air cargo handling, and food solutions.

"The new visual will be rolled out in phases over the next three years," the Singapore-headquartered air cargo handling services and airline caterer said, noting that the new logo will eventually appear on SATS' and WFS' uniforms, airport vehicles, and infrastructure such as warehouses and central kitchens.

"The phased deployment reflects a pragmatic approach to introducing the new logo across SATS' group global network, which comprises over 215 stations in 27 countries," SATS said.