CEVA Logistics has appointed Niels Weithe to the newly created position of global head of e-commerce.

According to the logistics company, Weithe will be based in Germany and will report directly to Brett Bissell, chief operating officer of contract logistics.

Weithe has extensive knowledge of supply chain services across IT, hi-tech and consumer products, and brings creative thinking and entrepreneurial skills.

He joins CEVA from Arvato, where he was president of its consumer products division. Weithe brings more than 25 years of experience in this fast-growing market segment to his new role and will assist CEVA in expanding its B2C solutions.

“Niels’ knowledge and expertise in this field will enable us to extend that all-important B2C solution on top of our existing B2B capabilities and then enable us to fully support an omnichannel ecosystem for our clients wherever they are based,” said Bissell. “We warmly welcome him to our team.”