Digital freight forwarder Twill has changed its brand affiliation from Damco to Maersk.

The Twill logo has been updated with the tagline ‘a Maersk innovation’ but all shipping currently handled through Twill will continue to be operated by Damco, Maersk’s freight forwarding arm.

According to Twill, the realigning of the brand will make it possible to offer Twill to all Maersk customers and is in line with the A.P. Moller - Maersk strategy to become a global integrator of container logistics offering end-to-end solutions.

“The Twill mission is to make shipping simple – as easy as booking airline tickets, a taxi or hotel – and we are just at the beginning of an exciting journey,” said Troels Stovring, CEO of Twill. “To reach that vision it is critical for us to reach a wider market. The Maersk brand is highly recognized and leveraging that awareness will be of significant strategic advantage to us.”

Twill was launched in April 2017 as ‘a Damco innovation’ and operated as a partner of the forwarder and supply chain management company.

The online platform provides greater control of shipments by offering instant price quotes and booking, transparency and tracking services, simplified paperwork and proactive customer care. Twill will continue to freely choose between ocean carriers to provide customers with the best and most relevant solution, regardless of its affiliation with Damco and Maersk.

“Maersk is becoming an integrated company, delivering best-in-class services across customers’ entire value chain,” said Vincent Clerc, CCO of Maersk. “With Twill we are offering small and medium-sized companies a simple and easy way of shipping their goods, providing them better control of their supply chains. We are excited to now be able to offer this service to customers across the Maersk business.”