Sabir Ebrahim took on the role of head of cargo operations at WestJet on June 1, 2025. In his first 100 days, he's worked closely with teams and customers to improve efficiency and strengthen day-to-day operations.

Ebrahim is known for his collaborative and hands-on approach. He’s focused on keeping cargo operations running smoothly while ensuring safety and security standards are met. Working closely with colleagues and service partners, he is looking at ways to improve daily processes and boost overall performance.

"It's not just about efficiency; it's about translating commercial needs into operational excellence while upholding the highest standards of safety and security, and ensuring continued successful partnerships with our service providers," Ebrahim said.

Julius Mooney, WestJet Cargo's Director – Cargo Commercial, noted that Ebrahim's extensive cargo experience in pricing and operations, and his passion for detail and numbers, are a perfect blend for WestJet Cargo to achieve maximum efficiency. "He combines the operational and commercial aspects of running a cargo airline, and sees the entire picture."

"His fresh perspectives on the finer details of our safety, security, ramp and warehouse operations are already directly shaping our next steps as we work to optimize processes to meet our commercial goals," he added.

Ebrahim noted that his primary goal for the first few months is to immerse himself in the operational rhythm, connect with internal stakeholders and engage closely with service partners who are crucial to WestJet Cargo's success. "I spent time listening to understand their challenges and successes.

It has been an incredible journey so far, and I am particularly thankful to my highly knowledgeable team for the seamless transition into my new role."

"By building strong internal and external relationships and gaining deep insight into our current processes and partnerships, we can identify opportunities where we can work together to enhance operational efficiency and uphold our commitment to excellence," he added.

Ebrahim joined WestJet in 2023 as manager of cargo pricing and systems, according to his LinkedIn profile. Before that, he spent about 18 months at Qatar Cargo in pricing roles. He also worked for 15 years at Emirates SkyCargo as a cargo pricing officer, and earlier in his career, spent five years in cargo operations at dnata.