Deutsche Post DHL Group announced that it is changing the name of the company to "DHL Group" on July 1, 2023.
It said that the new name reflects the transformation the Group has undergone in the past years and pays tribute to its focus on its national and international logistics activities as a driver for future growth.
"Over the past decade, the megatrends of globalization, e-commerce, digitalization, and sustainability have had and will continue to have a strong positive effect on our business. They have opened new growth opportunities to us in many areas," said Tobias Meyer, Group CEO.
"Today, we are one of the most international companies in the world. The name DHL Group and the use of the DHL logo for the Group follow on from the development of our company's business, which outside of Germany almost only ever uses the DHL brand. Meanwhile, within Germany, the DHL brand continues to gain in importance," Meyer added.
DHL noted that already, over 90% of the Group's revenue stems from businesses trading under the DHL brand, including the DHL Parcel business in Germany.
[Photo: Deutsche Post DHL Group]
Deutsche Post and DHL remain unchanged
Despite the change, DHL said the Deutsche Post and DHL brands will continue to be used in Germany, as they have been in the past.
"We are very proud of Deutsche Post's tradition, its rich heritage and history that stretches back to the 15th century," Meyer said. "We will continue to use and cherish the Deutsche Post brand in joint branding with DHL and remain 'The Post for Germany'."
DHL parcel to DHL eCommerce
The announcement noted that DHL divisions would continue to operate under their current names, with one exception: as of July 1, 2023, the Group will also harmonize and simplify the name of the DHL eCommerce Solutions division, which operates as "DHL Parcel" in some countries.
In the future, DHL said this division will consistently use the name DHL eCommerce.
"This renaming has no impact on the divisions' service offering: The Group will continue to offer and further invest in a broad range of e-commerce related logistics services across all business units — such as inbound logistics, fulfilment as well as express, parcel and return services," the statement explained.
Meanwhile, it added that the new name has no effect on the name of the listed Group parent company, which remains Deutsche Post AG. The stock ticker, which is currently 'DPW', will be changed to 'DHL' to position the company's global portfolio better in the financial markets and leverage the strong DHL brand recognition there as well.
"Internally and externally, the Group will begin to use DHL Group on July 1, 2023, to identify itself in its communications and presentations. The rebranding of some physical assets will only happen over time to avoid additional cost," the announcement said.